What market share is Under Armour?

Consider this: How much market share does Under Armour hold?

Under Armour's market capitalization is approximately $8.54 billion, with trailing 12-month revenues at $5.19 billion. The stock traded at $21 per share and had a P/E ratio approximately 81 as of the beginning of April 2019.

What is Under Armour's target audience? Their target market is women and men with higher incomes who are interested in improving their sport. Under Armour's product looks great, is flashy, and is innovative because that is what their target audience is looking for. Under Armour can be purchased in retail stores or online.

People also ask if stock in Under Armour is a good investment.

Currently, shares trade at nearly 100x trailing 12-month earnings and over 50x analysts' 2019 estimates. Under Armour's weak sales growth, precarious position in the market, and overvalued stock make it a difficult investment.

Who are the competitors to Armour?

Nike and Adidas are the largest of these rivals. These rivals are both older companies that have higher annual total sales than UA. Comparatively, Nike's 12-month trailing sales are over $31billion, Adidas' 12-month sales are over $16billion, and UA is just below $4billion for its 12-month trailing sales.