Asked by: Antidia Margeneiro
Asked in category: style and fashion, mens sportswear
Last Updated: 7th Jul 2024

What is Lululemons Strategy?

Lululemon Athletica, Inc. Lululemon Athletica, Inc. Lululemon can charge its products at a premium, which has proven to be a winning strategy.



Lululemons' goal is similar.

Lululemon's goal setting program is based upon a 10-year plan. It can be broken down into three areas: personal, career, and health. Lululemon customers and employees alike are welcome to join the program. They can also read the blog about goal setting and fill out the vision worksheet.

What are Lululemon’s key elements? Supply-chain activities : Lululemon creates value through its grassroots marketing, superior customer service, and communication. This strategy ensures that the highly sought-after clothing is always in high demand and at a level that exceeds its supply.

What are Lululemons core value?

Lululemon adopted seven core values to anchor its mission statement: quality, product integrity, balance and entrepreneurship. These core values are used to motivate and guide employees.

Who is Lululemons' target audience?

Our target market is physically active men and women aged 16 to 45. We are confident that our track record of greatness and quality will allow us to continue our growth strategy and promote health and fitness. Lululemon is an internationally recognized brand for athletic apparel.