What does it mean to be an industrial user in marketing?

What is an industrial customer, you ask?

Industrial customers are also called business customers. They purchase products and services for use in the manufacture of other products. These industries can be used for manufacturing, construction, transport, and communication. In many ways, they differ from consumer markets.

You may also wonder what industrial marketing is. The branch of communication and sales known as industrial marketing (also called business-to-business or B2B marketing) focuses on providing services and goods to other businesses rather than individual customers. (See also B2B marketing).

What is an example for an industrial market?

The industrial market is made up of sales between businesses. One business can act as a buyer, buying goods and services from another. Bussential, for example, is a company that offers cleaning, laundry, and other service needs to businesses.

What is the biggest difference between industrial users and consumers?

For industrial or business purposes, industrial goods can be bought and used. The consumer goods can be consumed and used to satisfy human needs. Industrial goods include machinery, plants and raw materials. Consumer goods, however, are items that a buyer purchases such as clothing, food and beverages.