How can you market against your competitors?

You might also ask, "Can you use competitor names in ads?"

It is generally legal to make a comparison between yourself and your competitor in advertising, provided it isn't untruthful or misleading. The public cannot be led to believe that a company endorses you by using a competitor's trademark.

Can I also stop my brand's competitors from bidding on it? In 2008, Google removed the ban on bidding for competitors' brand keywords. Since then, it is perfectly acceptable to bid against your competitor’s brand as long as your ad copy doesn't mention their trademark. This is a grey area, but Google considers it fair.

How can you target your competitors audience with Google ads?

These are the three most effective ways to target keywords safely and effectively.

1. Don't miss their discounts You can easily steal clicks from competitors' branded searches by simply beating them on price.
2. Make a value proposition they don't understand.
3. Your competitor may use better ad extensions.

How can you target your competitors effectively?

5 Brilliant Competitive Advertising Strategies To Outsmart Your Competitors

1. Target Facebook users whose interests include your competitors
2. YouTube ads can disrupt the videos of your competitors.
3. Gmail Ads: Use the Emails of Your Competitors to Defend Them
4. Use the Google Display Network to reach your competitors' audiences.